Some projects stay with you long after they launch.
Deema is one of them.
When we first partnered with the Deema team, the objective wasn't simply to create a visual identity. It was to build the strategic foundation of a brand that people could trust, understand, and connect with from day one.
At Esra Alhabib Content & Brand Studio, we developed Deema from the ground up, creating a brand that aligned business strategy, communications, design, and customer experience. Every decision was made with one goal in mind: building a brand designed for long-term growth.
Our work included:
- Brand strategy, positioning, target audience definition, and tone of voice.
- Marketing strategy, annual marketing roadmap, campaign ideation, and content planning.
- Slogan development, bilingual messaging, website and application content, and business profile development.
- A complete visual identity, including the logo, typography, colour palette, custom patterns, branded collateral, and comprehensive brand guidelines.
- Creative production across digital and physical touchpoints, including social media content, billboards, in-store communications, motion graphics, animation, 3D content, AI-powered photography, and campaign creative.
- Copywriting, creative direction, public relations, and ongoing branding consultancy to ensure consistency as the brand evolved.
Building a successful brand goes far beyond designing a logo. It requires creating a clear strategy, a distinctive identity, and a consistent experience across every customer touchpoint. That is the foundation we set out to build with Deema.
One year later, it is incredibly rewarding to see that foundation continue to grow. Deema has surpassed 300,000 registered users, processed more than US$100 million in sales, and built a network of over 1,000 local and international merchant partners in just its first year. These milestones reflect the vision and dedication of the entire Deema team, and we are proud to have partnered with them from the very beginning to help build the brand that supports that growth.
Projects like this remind us that branding is not about creating something that looks good on launch day. It is about building something strong enough to support a business for years to come. That is exactly the kind of work we are passionate about.