Some collaborations go beyond introducing a new product. They create excitement, spark conversations, and bring together people, brands, and ideas in a way that resonates with the community.
The Fajer Eats x Elevation Burger collaboration did exactly that.
Bringing together Fajer Eats and Elevation Burger, the collaboration introduced four limited-edition burgers, each developed with its own identity and flavor profile. The launch generated anticipation among food lovers and created strong engagement across social media and the wider community.
At Esra Alhabib Content & Brand Studio, we were proud to lead the content creation, campaign rollout, design, and PR efforts behind the launch.
From the beginning, the objective was to create four distinguished burgers in collaboration with a local talent, each with its own flavor, identity, and appeal. The campaign was designed to build awareness, generate excitement around the launch, and communicate the collaboration consistently across every touchpoint.
Over the course of the project, our team worked closely with Elevation Burger, Fajer Eats, photographers, videographers, food stylists, and other creative partners to bring the campaign to life. From early planning stages through launch day, every detail was carefully considered to ensure a cohesive and engaging experience for the audience.
The campaign included:
• Creative direction and content production
• Photography and video creation
• Design work for digital and physical campaign touchpoints
• Social media content and launch communications
• PR support and media outreach
• Collaboration coordination across multiple stakeholders
One of the aspects we appreciated most about this project was seeing Elevation Burger continue to support collaborations with local talent and creative professionals. Bringing together different skill sets, perspectives, and audiences contributed to a campaign that felt exciting, relevant, and engaging.
The launch of the four burgers marks the culmination of months of planning, creativity, coordination, and teamwork. While customers experience the final product, every successful campaign is supported by a network of talented individuals working behind the scenes to make it happen.
We are grateful for the trust placed in our team and proud to have played a leading role in bringing this collaboration to market.
Congratulations to Fajer Eats, Elevation Burger, and every creative partner who contributed to the success of this launch.